糖心APP

Provost & Academic Vice President

Student Learning Outcomes

Marketing听 (B.B.)

听

Upon completion of this program, the student will be able to:听

  1. extrapolate the firm鈥檚 current situation into the future based on his/her assessment of competitive threats and new opportunities听 (reflective thinking)
  2. use tools of marketing to understand the firm鈥檚 current situation and its position relative to its competitors听 (analytical skills)
  3. analyze historical and pro forma financial statements and profit analysis reports in a marketing context听 (financial analysis and reporting)
  4. understand each independent functional area within the marketing complex, as well as the interrelated nature of the field听 (integration)
  5. contextually apply marketing terms, principles, and thinking to a real world situation听 (knowledge application)